Stories. They’re the bedrock of society. They shape and define both our sense of self and the world around us. From the moment we learn to communicate, we become storytellers. Whether it’s pictures or words or actions, we have this innate desire to carve out our own space, using story to share our unique vision of the world.
Narrative energy simply flows through us — and just as water cuts through the physical world transforming landscapes into complicated ecosystems and majestic wonders, the stories we tell create a transformative flow of creativity and self-expression that allows a daring community of creators to shape the space around them.
TECH
When switched on, the canyon comes to life thanks to reactive lighting. As soon as someone steps into the space, they will be bathed in light — instantly triggering their imagination to follow suit.
Different sections will illuminate based on visitor proximity. Hence, every step will transform the experience and underscore the power of interaction and adaptability, i.e., the world comes to life when you engage with it.
The sunrise-inspired colors of the canyon will also mirror the Instagram gradient to create a powerful brand presence — a warm, inviting palette that inspires people to imagine the start of a new day ...or the horizon of a new idea.
